I build and scale creative capabilities: expanded RW Creative from digital-only to full 360° delivery and led cross-functional teams across digital, creators, and AI-enabled production. I redesign workflows, align stakeholders across strategy/production/execution, and own unit economics (P&L) to grow output without losing speed or quality.

I create ideas that work across formats — from platform-native digital and creator collaborations to integrated 360° campaigns (ATL+Digital+ Social). Strong pitch and concept development: helped improve new-business performance and won key clients (ex‑McDonald’s, ex‑Danone). I bring a modern craft mindset: rapid iteration, performance standards, and AI-assisted creative development.

I translate business goals into communication strategy and go-to-market campaigns: launches + always-on, with clear messaging and measurable impact. I’m comfortable operating between brand, product, and performance needs, partnering with marketing stakeholders and making creative decisions grounded in data.

Production-minded Creative Director: I oversee end-to-end delivery and optimize pipelines to ship high-quality work fast. I integrated AI into the creative process and initiated a proprietary tool to accelerate production and reduce costs; also led creator/influencer and digital special projects with rapid iteration.